Case study about The Body Shop & L'occitane Essay

Case study about The Body Shop & L'occitane - Essay Example This is where design comes in as before a manager does any action, he will have to reflect on the intentions and then design an intervention or strategy, including structure and system. This will be useful in getting things done at the right time and at the right price (van Aken, in Huff et al, 2006). In addition, van Aken (Huff et al, 2006) suggested that â€Å"academic management research as a design science develops valid knowledge to support organizational problem-solving† (p 413). It provides direct, indirect or instrumental support as well as general enlightenment (van Aken, in Huff et al, 2006). The design sciences have been juxtaposed against natural or explanatory sciences and design sciences aim to develop knowledge to support the creation of solutions to field problems experienced by professionals such as in the medicine and engineering fields. This paper will try to identity the design process undertaken by The Body Shop & L'Occitane as a tool for corporate develop ment and provide comparison and contrast on their communication, clarification, confirmation, and evaluation process. The research method to be used shall be evaluation of communication materials, research on published data, and other materials that will determine the objectives of this paper. 1. Introduction into the two brands history The Body Shop Acquired by cosmetics giant L’Oreal in 2006, the Body Shop was founded by Anita Roddick who had the aim to conduct business as a force of good which profit will not compromise principles (The Body Shop, 2009). The first The Body Shop store was opened in 1976 in Brighton, United Kingdom. It introduced ethical shopping by promoting health and well-being through innovative products that were not tested on animals, did not destroy the environment, and did not exploit the people who made them (The Body Shop, 2009). This was achieved through use of natural and traditional ingredients and recipes such as the babassu oil from Brazil by c ommunity people who are marginalised. Today, the Body Shop is globally known for its nature-inspired and ethically produced beauty and cosmetic products. It now has more than 2,500 stores in more than 60 countries with a product range exceeding 1,200. The Body Shop (2009) states that The Body Shop â€Å"We believe there is only one way to be beautiful, nature's way.† The company sought out wonderful natural ingredients from all four corners of the globe then brought consumers products that burst with effectiveness to enhance natural beauty. The company also strives to protect the planet and the people who depend on it not because it is fashionable but because it is the only way (The Body Shop, 2009). It went on to state â€Å"The Body Shop: Sustainable Design for The Body Shop† which hopes to achieve a natural balance of sustainability and beauty. The context of which is to â€Å"support and amplify its new brand positioning, Nature’s Way to Beautiful, evolve i ts existing retail formula for the launch of a premium, eco-friendly concept store in Singapore. The challenge is to evolve the brand’s retail formula specifically for their flagship outlet at Singapore’s newest premium mall—Ion Orchard with the aims: to enhance the brand’s beauty, but also reduce the environmental footprint of The Body Shop stores. Proposed solution has been to showcase eco-conscious retail design, employing sustainable materials and

Technology how it impacts us Essay Example | Topics and Well Written Essays - 750 words

Technology how it impacts us - Essay Example Internet has proven to be fruit full in every walk of life, whether it is education, politics or economics, all fields have benefited from internet. In this writing, the focus will be on the positive and the negative impacts of technology on society. Technology has positively and negatively impacted the way human beings used to communicate, it has altered the meaning and limitations of socialization and technology has become a major part in every individual’s circumference. Body Since the advent of mobile phones, people have experienced a complete change in the way they used to communicate with each other. A major part of using a mobile phone is text messaging or in slang it is recognized as texting. Texting is text messaging is a term used to refer to the act of sending small messages from one mobile phone to another. On the core, texting may seem to be of great advantage as it has assisted people in sending tiny and timely information from one end to another within a matter of seconds. But texting has negatively impacted the way people use language and has damage the real essence of English language. When teenagers text, they use abbreviations for several words just to make sure that they can send as much information as possible in a very limited amount of space. Examples of abbreviations used includes: (u for you), (k for okay) and (brb for be right back). On the surface, these abbreviation may seem trendy and cool but in reality these abbreviations are destroying how people used to converse. These abbreviations are even negatively impacting an individual’s learning of English language. Technological advancements have made communication and transactions faster and easier than they used to be. For example: the spread of social media networks, where millions of people come together and communicate and conduct transactions with each other within a very small period of time. Such technologies have assisted individuals in connecting with people acro ss the boundary of their regions, this has further assisted people in knowing and learning about other cultures and what is happening around the world. Similarly, computers which happen to be a part of almost every household and every business have evolved from being slow to being thousand times faster. These fast paced computers have increased productivity of businesses as no longer people need to manually maintain records and keep them safe. Now people no longer have to waste time to go to an outlet and purchase goods and services for themselves, introduction of online shopping facilities have allowed people to buy and sell goods while sitting and relaxing at their homes. Although technology has sped up the transaction and the communication process and has made these processes easier and simpler, but these technologies are ruining the society and especially negatively impacting the youth which happens to be the base of any nation’s success. Teenagers have started becoming a ddicts of technology; they experience similar issues that are experienced by drug abusers if they fail to abuse drugs. They feel that a major part of their life is lost and they believe that without technology such as mobile phones they cannot live at all. Now people spend hours and hours sitting at home talking to their friends over the cell phone instead of going out and meeting up with friends for a simple chat or for the sake of having breakfast.